From zero content to 800+ Google clicks/month in 6 months
How a crypto-finance startup used Tonaily to launch its entire SEO strategy from scratch and achieve consistent organic growth.
A website with no content in an ultra-competitive market
Coinstancy had a live product but zero blog content. They needed to build SEO presence fast in the crypto-finance space, where competition is fierce and established players dominate search results.
A smart and automated content strategy
Competitive analysis
Complete SEO analysis of the crypto sector to identify keyword opportunities and gaps.
- 50+ keywords identified
- Competitor gap analysis
Consistent production
3 SEO-optimized articles per week generated with Tonaily and customized by the team.
- 3 articles/week
- SEO-optimized content
Team customization
The team added their crypto expertise to every article to maintain brand authenticity.
- Editorial control
- Brand consistency
Six months, three phases
- Weeks 1-2
The keyword map before the first article
Nothing was written until the market was mapped. Tonaily scored the crypto-finance queries by volume and ranking difficulty, surfaced the gaps the established players had left open, and turned them into themes Coinstancy could realistically win with a small team.
- Months 1-5
A publishing rhythm the team could hold
Every article came out of the plan, not out of a brainstorm. Tonaily drafted against the mapped keywords, the team added the crypto expertise that only they had, and the piece went live. What normally costs 3-4 hours per article became a routine nobody had to fight for.
- Month 6
The library starts compounding
Around 40 articles were live and ranking together. Search Console showed 1,500+ monthly impressions and 800+ monthly clicks on a domain that had no organic footprint at all six months earlier.
Where they started, where they landed
| Metric | At the start | After 6 months |
|---|---|---|
| Articles published | 0 | ~40 |
| Google impressions / month | 0 | 1,500+ |
| Google clicks / month | 0 | 800+ |
Figures measured in Google Search Console and validated by the Coinstancy team.
"Tonaily allows us to find content ideas, create articles that make sense, our teams just have to customize certain sections and it's done."
What they used in Tonaily
Keyword strategy
Queries scored across a 2B keyword database, competitor gaps and themes ranked by winnability.
See the featureContent production
Themes turned into a calendar, drafts written against the plan, then finished by the team.
See the featureTracking
Search Console impressions, clicks and positions in one place, to plan the next month on what worked.
See the feature
