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Tonaily research

Which brands an AI recommends.

We ask the assistants real buying questions, without ever naming a brand, and count who comes up. Published in the open, refreshed every month.

4
categories
120
buying questions
360
AI answers analysed
3
AI engines

The rankings

Leaders, category by category.

  • CRM Software

    Updated August 2026

    Customer relationship management platforms used by B2B sales teams.

    1. 1 HubSpot 92.8
    2. 2 Pipedrive 76.9
    3. 3 Salesforce 72.6
    27 brands detected See the full ranking

  • Cybersecurity

    Updated August 2026

    Vendors protecting endpoints, identities, networks and cloud workloads.

    1. 1 Microsoft Defender 57.5
    2. 2 CrowdStrike 57.2
    3. 3 Palo Alto Networks 42.8
    54 brands detected See the full ranking

  • Email Marketing

    Updated August 2026

    Platforms used to send marketing campaigns, newsletters and lifecycle automation.

    1. 1 Mailchimp 57.9
    2. 2 Klaviyo 49.4
    3. 3 HubSpot 40.6
    38 brands detected See the full ranking

  • HR Software

    Updated August 2026

    HRIS, payroll, recruiting and people management platforms.

    1. 1 BambooHR 78.4
    2. 2 Rippling 68.9
    3. 3 Workday 53.5
    42 brands detected See the full ranking

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